BANDAR SERI BEGAWAN
PEAK SPORTS will allow people in Brunei access to quality sportswear at affordable prices.
They opened their doors to their first flagship store at OneCity Shopping Centre in Salambigar on Sunday.
"Our objective in introducing the Peak brand is to provide the Bruneian market with access to affordable, high-quality, and comfortable footwear and apparel tailored to the preferences of the region," said a spokesperson for Peak.
"Additionally, the incorporation of Peak technology aims to elevate the standards of footwear technology in Brunei," he added.
Peak was founded in 1989 in China and has evolved into a prominent player in the sports industry - with basketball emerging as its flagship enterprise from the outset.
Their current brand ambassador is Andrew Wiggins of the Golden state Warriors and his latest basketball sneakers are also available at the store.
Other offerings include association running, football, tennis, badminton, and more.
Peak unveiled the groundbreaking "PEAK-TAICHI" (匹克-态极) Intelligent Adaptive Shoe Midsole Technology at the end of 2018.
This revolutionary technology enables the sneaker to adjust its function to meet the needs of the wearer - including comfort.
Sports enthusiasts may drop by the store, located on the first floor beside Hua Ho Department Store, to try them out.